Say an idea.
Capture. Reflect. Connect.
Ship a product.

Synapse is an AI-powered idea incubator for teams of 1–5. Capture ideas by voice, let AI research and connect them, then ship through a managed pipeline.

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The problem with ideas

You have ideas all day long. In the shower. On a walk. In the middle of something else. Right now those ideas go into a notes app and die there.

What if you could just speak them into your phone — raw, half-formed, whatever — and an AI caught them, expanded on them, and started finding connections you didn't see?

Two ideas from last Tuesday combine with something you said a month ago and suddenly there's a product concept worth exploring. The AI researches it, drafts a plan, and presents it to you: “Here's what this could be. Here's what it would take. Want to go further?”

Flagship

Your AI-powered idea incubator

Synapse turns the gap between “I have an idea” and “it's a shipped product” into a managed pipeline.

01

Capture

Speak or type ideas whenever they hit you. Voice on iOS, text on web.

02

Connect

AI finds links between your ideas — across days, weeks, and team members.

03

Research

Viability analysis, market context, and technical feasibility — automatically.

04

Plan

Implementation plans generated and presented for your review and direction.

05

Build

AI agent teams assembled and deployed. PoC to demo to alpha — each gate, you decide.

06

Ship

From alpha through beta to GA. A managed pipeline from thought to product.

You control the AI

Configurable levers at every stage. Decide how deep the AI goes and how much you're willing to spend.

Linking Aggressiveness

How eagerly Synapse connects ideas across your pool. Dial up for more serendipity, down for precision.

Research Depth

How deep the AI goes on viability analysis. Quick scan or comprehensive market research.

Plan Depth

How detailed the implementation plans are. Sketch or full architecture with estimates.

Cost Caps

Maximum AI spend per idea, per stage, per month. You set the budget, Synapse respects it.

Better together

With up to 5 people on an org, everyone's ideas co-mingle. Your teammate captures something on a walk that connects to your half-baked thought from last week — Synapse finds that link automatically.

The supporting tools

The infrastructure behind the pipeline. Each tool works standalone or orchestrated by Synapse.

Coming Soon

Route

Beacon

Multi-provider LLM router. Tasks sent to the right model at the right price across Anthropic, OpenAI, and Google.

Coming Soon

Observe

Lumen

AI session observatory and cost governor. Sessions monitored, budgets enforced, spend tracked in real time.

Coming Soon

Compose

Atelier

Agent and skill composer. AI teams assembled, skills orchestrated, projects guided from discovery to delivery.

AI that stays in the background

The AI in BrightIdeaStudio isn't trying to replace your thinking. It's trying to help you see your own thinking more clearly.

It catches ideas you would have forgotten. It finds connections you wouldn't have seen. It does the research you don't have time for. It drafts the plans you would have put off. Then it stops and asks what you want to do.

Every decision is yours. Every gate is yours. Every dollar spent is within a budget you set. The AI does the grunt work. You do the thinking.

Background intelligence. You decide.

Plans & Pricing

We’re designing plans that work for solo builders and small teams alike — from free tools to self-hosted licenses to fully managed cloud.

Details are coming soon. Join the waitlist to be the first to know.